How Core Web Vitals Effect Google Search Rankings

Core Web Vitals are speed metrics that are part of Google’s Page Experience signals, launched in May 2021. Unlike traditional ranking factors, this focuses on how the user perceives the experience of interacting with the page beyond its content information value. Core Web Vitals measure real-world UX for loading performance, interactivity and visual stability of the page. Google made the announcement in November 2020, six months before the new algorithm takes effect. And if you haven’t yet planned for the new updates, avail digital marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia to improve your ranking and maintain your position on SERP.

Google core web vitals

What makes up Core Web Vitals?


  1. Loading- Largest Contentful Pain (LCP)


LCP is the metric used to measure the loading performance of your page. It is the time taken to show the largest content on the screen without scrolling that is ready for interaction. The metric only considers what is relevant to user experience, which is:-


  • Images

  • Image tags

  • Video thumbnails

  • Background text with CSS

  • Text elements, like paragraphs and headings


The benchmark for a good LCP score is 2.5 seconds, and anything longer than 4 seconds is considered as a poor user experience and is replaced with a better website. 


2. Interactivity- First Input Delay (FID)


FID captures the user’s impression of the site’s responsiveness. It measures interactivity (in milliseconds), the time between an action and its execution. Examples of interaction include:-


  • Clicking a link or a button

  • Entering text into a blank field

  • Selecting a drop-down menu

  • Ticking a checkbox



The time from when a user interacts and the page responds is ideally 100 milliseconds. If it exceeds 300 milliseconds, it needs improvement. A good user experience doesn’t take long to respond to actions. It can depend on your JavaScript, first and third-party code, which can be rectified. 


3. Stability- Cumulative Layout Shift (CLS)


Layout shifts can be distracting and annoying when elements of the page suddenly move around a split second before you click, leading you to a response you don’t desire.


CLS = Impact Fraction x Distance Fraction


CLS measures the instability of a page and gauges how long it takes for the elements to stabilise before user interaction. The common causes for poor stability are:-


  • Images with no dimensions

  • Ads, embeds or iframes without dimensions

  • Content injected dynamically

  • Incorrect use of fonts causing FOIT/FOUT

  • Actions updating DOM after network response



The expected score for cumulative layout shift should not be more than 0.1, and anything above 0.25 is unacceptable for a good ranking. 


How do Core Web Vitals affect SEO?


Core Web Vitals, along with other variables, create an overall score for user experience. If you want to improve your website’s user experience, you can hire an agency that offers web design services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia. When you have great content and provide a top-notch user experience, your page ranking will be higher. Your website won’t perform optimally until you incorporate all features of the user experience. Other factors that influence Page Experience signals include: 


  • Mobile support

  • HTTP

  • Safety

  • No interstitial pop-ups


As an official ranking factor, Core Web Vitals have a massive effect on SEO rankings. If they are underperforming or are below average, your page rankings will suffer too.


At Adaan GCC, we are SEO experts and can ramp up ROI by improving your website’s speed and delivering a better user experience. So if you are looking for a digital marketing agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia, you can get in touch with us.

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