Why Do Brands Need Digital Marketing During Covid?

Online marketing


Even before COVID-19, the Internet was a part of our everyday life. The pandemic has undoubtedly made things challenging and changed the lives of countless people. With the progression of technology, the collapse of traditional media was already anticipated by many. But now, businesses have transformed overnight to keep up with their competitors. 


A company's digital marketing strategy is an indicator of whether it'll make it through tough times. Digital marketers have always helped brands align with their customers' wants and needs. Let's understand why brands should opt for digital marketing specialists, especially during COVID.


  1. Everyone is online


The pandemic has everyone indoors, so there is little reason to stick to traditional print marketing during such a time. With their eyeballs glued to their screens, brands that haven't shifted online will be at a significant disadvantage. If you had ditched digital print media ads, good for you. If not, then here are a few reasons why you should reconsider:-


  • More expensive

  • It is not highly targeted

  • Difficult to track ROI and is not as measurable

  • It can take longer to execute

  • It is gradually losing its audience


This shift was already taking place even before the pandemic, but COVID has certainly accelerated it. 



  1. Social media usage has skyrocketed.


With everybody bored and stuck indoors, many have turned to social media for entertainment. The rise of new users and increase in screen time of existing ones is evident. 


Panic buying was the immediate response to the pandemic, and both traditional and online stores struggled to keep up with the demand. Once people realised the convenience of having products delivered to their doorstep, e-commerce witnessed a surge in purchases, benefiting those who had already adapted to it. 


  1. Pandemic-related event cancellations


Many large companies suffered an economic loss of millions just due to the cancellation of major events. Even the Olympics was cancelled for the first time in history. Considering these losses, cancellations, and miserable organisers, some events were lucky enough to be able to accommodate online. Video conferencing virtual platforms and live streaming features are sustaining events, calls and collaborations for now. There are many reasons why online events are beneficial, such as:


  • Data collection helps understand demographics

  • Easy to track engagement and networking 

  • Gives insight into user experience

  • It helps measure event performance

  • Better assessment of marketing effectiveness


  1. Digital marketers can react quickly.


Your business should be fluid to be able to adjust in times of crisis. Show empathy and connect with your customers now more than ever when businesses are impacted, and some are shutting down. 


When dealing with unpredictable circumstances, your business should be prepared to pivot, and digital marketers are equipped for that. They can dig up the best SEO strategies by collecting and analysing data from campaigns. While paid advertising is also a part of marketing, organic practices pay off when the budget cuts during times of crisis. 


These are a few tactics digital marketers employ for crisis management:


  • Figure out how the company is impacted

  • Reassess marketing initiatives

  • Inform customers and keep them in the loop

  • Refine marketing strategies

  • Adjust marketing efforts


  1.  Businesses need a digital presence. 


Brick and mortar businesses can't adapt to crises and maintain their value without relying on digital marketing. Smart companies recognise the importance and opportunities available online and align with an agency for digital marketing services in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia.


Brick and mortar businesses aren't unprofitable, but they are impractical for our current economy and struggle to survive. Businesses with a well-established online presence and digital strategies have stayed afloat while many others had to lay off employees or shut down completely. 


COVID-19 has just highlighted the importance and cemented the future of digital marketing. If your company plans to fine-tune marketing strategies or even create new ones, you need to pick right. To get in touch with a digital marketing agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia, contact Adaan GCC. We offer 360-degree best digital marketing services.

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