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Showing posts from June, 2021

Why Do Brands Need Digital Marketing During Covid?

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Even before COVID-19, the Internet was a part of our everyday life. The pandemic has undoubtedly made things challenging and changed the lives of countless people. With the progression of technology, the collapse of traditional media was already anticipated by many. But now, businesses have transformed overnight to keep up with their competitors.  A company's digital marketing strategy is an indicator of whether it'll make it through tough times. Digital marketers have always helped brands align with their customers' wants and needs. Let's understand why brands should opt for digital marketing specialists , especially during COVID. Everyone is online The pandemic has everyone indoors, so there is little reason to stick to traditional print marketing during such a time. With their eyeballs glued to their screens, brands that haven't shifted online will be at a significant disadvantage. If you had ditched digital print media ads, good for you. If not, then here are a

How Core Web Vitals Effect Google Search Rankings

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Core Web Vitals are speed metrics that are part of Google’s Page Experience signals, launched in May 2021. Unlike traditional ranking factors, this focuses on how the user perceives the experience of interacting with the page beyond its content information value. Core Web Vitals measure real-world UX for loading performance, interactivity and visual stability of the page. Google made the announcement in November 2020, six months before the new algorithm takes effect. And if you haven’t yet planned for the new updates, avail digital marketing services in Bahrain , Kuwait, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia to improve your ranking and maintain your position on SERP. What makes up Core Web Vitals? Loading- Largest Contentful Pain (LCP) LCP is the metric used to measure the loading performance of your page. It is the time taken to show the largest content on the screen without scrolling that is ready for interaction. The metric only considers what is relevant to user experience,